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CONSUMER HEALTH INFORMATION
CORPORATION
MARKS 16 YEARS OF EFFECTIVE PATIENT EDUCATION PROGRAMS
Dr. Dorothy Smith,
President and founder of Consumer Health Information Corporation,
in McLean, Virginia, celebrates 16 years of service specializing
in the development of pharmaceutical patient education programs
and publications. An internationally recognized pharmacist,
author and patient education consultant, Smith has experience
in almost every area of patient education including 20 years
counseling patients about medication.
Early in her
career, recognizing the need to communicate information about
drug treatments to the consumer, Smith published her first
book. Twenty books and multitudes of publications later, the
company has grown to a business that supports some of the
largest pharmaceutical companies in the world.
Born in Regina,
Canada, Smith received her pharmacy B.S. from the University
of Saskatchewan and her Pharm.D. from the University of Cincinnati.
In the early 1970s, reference books were not available that
translated medical terminology on prescription drugs into
language that patients could understand. "I decided to prepare
a series of 'crib notes' that I used during counseling sessions.
A physician, observing what I was doing, suggested that I
publish my notes so other doctors and pharmacists could use
them to counsel their patients," says Smith.
Smith spent the
next seven years working on a patient information compendium
on all prescription drugs used by ambulatory patients in Canada
and the U.S. Medical Guide for Patient Counseling was
published in 1977. The book was widely circulated, went into
two editions and won first prize at the Philadelphia Book
Show. Her second book, Family Guide to Prescription Drugs,
sold 350,000 copies in three years and went into three editions.
Smith was
one of the first pharmacists to teach patient education in
a pharmacy school. She was appointed associate professor of
community medicine at the Georgetown University School of
Medicine in Washington, DC, where she teaches patient education
and therapeutics to medical residents.
The staff of
Consumer Health Information Corporation has the expertise
to both write and design patient information. A team of physicians,
pharmacists and designers cooperate in the development of
each project. The company creates patient education material
for pharmacies, medical offices, pharmaceutical companies,
corporate wellness programs covering topics as prescription
and OTC drugs as well as home diagnostic test kits. Smith
also conducts patient education seminars for pharmacists,
physicians and nurses.
"As health care
increasingly focuses on ambulatory medicine to contain costs,
patient drug therapy will only be cost-effective when patients
learn how to manage their medication at home. Patient education
is becoming the competitive edge in a changing healthcare
environment," believes Smith.

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