Client: Fujisawa Healthcare, Inc. Consumer Health Information Corporation works with the DTC strategic planning team right from the start. Our goal is to help a company effectively integrate its messages for consumers and patients at every stage - from the Patient Package Insert (PPI) for the DTC ad … to the DTC collateral materials … to compliance packaging for the product launch starter kit … to all the product-specific patient information programs once the medication is prescribed. Our patient education expertise has proven to be valuable in every aspect of the program that has a clinical component. Consumer Health Information Corporation handled all stages of the project including design and printing. Click here for more information on DTC Programs.		[Click to to see enlarged view]

Here's why our clients keep coming back.

• Our clinical expertise.
• Our patient education expertise.
• Our consumer research expertise.
• Our first-hand knowledge of the needs of physicians and pharmacists ensures that your DTC campaign will be accepted by health professionals.
• We know how to help a company develop a DTC program that will enhance brand loyalty and consumer awareness, provide practical information, and tie it to an overall patient compliance program.
• When your product is used correctly, your product sales will increase. We can help you make your DTC ad an effective stepping stone to increased patient compliance.
• Our experience in patient counseling has shown us that consumers want more than advertising. The "Madison Avenue" approach simply does not work!
• We are on the cutting edge of DTC programs. We know the issues facing pharmaceutical companies, FDA, health professionals and consumers.

Click here to see more information on our expertise in DTC Strategies, DTC Programs, Product Launches, Consumer Research Collaboration.