An "advertorial" is an effective way for a pharmaceutical company to distribute important health information to both consumers and health professionals. Advertorials are usually one page in length (making them more likely to be read) and can be targeted for consumer magazines or national, regional or state journals for physicians, nurses, pharmacists and other health professionals.

An advertorial differs from an advertisement in that it is educational in nature and the information is based on the clinical literature. Consumers and health professionals are more likely to read and trust this information since it is typically done under the auspices of an educational grant and will have the Consumer Health "Seal of Approval" to ensure credibility.