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Full-Service Company
Consumer Health Information Corporation
focuses on what we excel in - developing all the educational
materials required for an effective DTC campaign. Our clinical,
design and production teams work together to produce a broad
range of educational materials to support the DTC campaign.
These include:
- Pre-launch disease awareness programs
- Direct mail educational programs
- 1-800 fulfillment materials
- Health screening tools
- Internet sites and CD-ROMs
- Clinical content for ads
- Advertorials
- Consumer newsletters
- Tools for health professionals
- Risk management for radio and TV DTC ads
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Consumers
are demanding a higher quality of patient education materials.
Our team of clinical experts will:
- take
your DTC ad beyond the first step, incorporating
the DTC campaign into the total patient education
program
- help you be consistent in everything
you say about your product so your messages reinforce
one another
- put risk information for radio
and TV ads in language that meets FDA requirements but
won't frighten patients
- determine
the type of education patients need at each
stage of treatment
- develop an FDA-approved Patient
Package Insert (PPI) that will fit on one page on the
back of the DTC ad
- integrate
your clinical, marketing, legal and regulatory
requirements at every step
- work
with your consumer research team to make sure
the right questions are asked and that consumers
will understand your message. We can even make wording and
design changes right on location!
- develop
collateral materials that motivate patients
to take your product correctly and get it refilled
- help you achieve the maximum return
on your investment
DTC Programs:
Direct-to-Consumer
Programs: Content Is Key to Increasing Sales?
Consumers
Still Waiting for Promised DTC "Education"?
Click here for more information about
DTC Campaigns.
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