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Full-Service Company
Consumer Health Information Corporation focuses on what we excel in - developing all the educational materials required for an effective DTC campaign. Our clinical, design and production teams work together to produce a broad range of educational materials to support the DTC campaign. These include:

  • Pre-launch disease awareness programs
  • Direct mail educational programs
  • 1-800 fulfillment materials
  • Health screening tools
  • Internet sites and CD-ROMs
  • Clinical content for ads
  • Advertorials
  • Consumer newsletters
  • Tools for health professionals
  • Risk management for radio and TV DTC ads
 

Consumers are demanding a higher quality of patient education materials. Our team of clinical experts will:
  • take your DTC ad beyond the first step, incorporating the DTC campaign into the total patient education program
  • help you be consistent in everything you say about your product so your messages reinforce one another
  • put risk information for radio and TV ads in language that meets FDA requirements but won't frighten patients
  • determine the type of education patients need at each stage of treatment
  • develop an FDA-approved Patient Package Insert (PPI) that will fit on one page on the back of the DTC ad
  • integrate your clinical, marketing, legal and regulatory requirements at every step
  • work with your consumer research team to make sure the right questions are asked and that consumers will understand your message. We can even make wording and design changes right on location!
  • develop collateral materials that motivate patients to take your product correctly and get it refilled
  • help you achieve the maximum return on your investment

DTC Programs:
Direct-to-Consumer Programs: Content Is Key to Increasing Sales?
Consumers Still Waiting for Promised DTC "Education"?

Click here for more information about DTC Campaigns.