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 Consider
this:
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10% of initial prescriptions
are never filled. The impact on both
initial and refill sales is enormous.
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30% of refillable prescriptions
are never refilled. Sales for medicines for chronic
conditions suffer the most.
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50% of patients don't take
the medicine properly. The product doesn't have
the chance to prove it's effective. The physician
may decide your product doesn't work, switch the patient
to another medicine, and be less likely to prescribe
your product to other patients.
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Lost revenues from these unfilled and unrefilled
prescriptions total billions of dollars. When patients do not fill
or refill their prescriptions, the product never gets the chance
to prove its effectiveness, product sales do not realize their potential,
and patients don't receive the full benefit of the medicine.
Specialists in
Program Development
Research demonstrates that if patients are not
convinced they need the medicine, they will not even try to modify
their behavior. Consumer Health Information Corporation
specializes in developing programs that:
- convince patients to fill
the initial prescription
- provide practical information
and motivate them to take the medicine as prescribed
- improve refill compliance
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For a product to be clinically effective and promote maximum
ROI, the patient compliance program must:
- provide the information patients
need at each stage of their treatment (initial prescription,
1st refill, 6 months, 1 year, 5 years, etc.)
- provide practical, understandable
information which helps patients manage side effects,
complicated dosage schedules, and other issues affecting
compliance
- use progressive education techniques
so the messages reinforce each other and build brand loyalty
- be totally integrated with the
DTC campaign
Consumer Health Information Corporation
has expertise in:
- Customized Patient Compliance
Strategies
- Patient Compliance Marketing
Strategy
- Patient Compliance Research
Protocol
- Patient Compliance Reward Program
- Behavior Modification Strategies
to Increase Patient Retention and Refill Compliance
- Patient Dosage Titration Card
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Patient Compliance
Strategies:
DTC Ads:
Promoting Compliance a Win-Win Prospect
Can DTC
Programs Improve Patient Compliance?
Click here for more information about Patient
Compliance Programs.
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