Consumer Health Information Corporation's newsletter, Patient Education Update, is produced to show pharmaceutical company product managers and marketers the value of incorporating effective patient education principles into their DTC and subsequent product-specific messages. The aim is to help pharmaceutical companies develop consumer-friendly messages that enhance medication compliance.

Patient Education Update: Vol. 7 No.3 Consumer Backlash and Regaining Consumer Trust Consumers Want to Know the Risk in Language They Can Understand Is your Fair Balance Statement Frightening Consumers? Risk Information Made Simple

Patient Education Update: Vol. 7 No.2 Danger: Are Patients Misusing Their Study Meds in Your Clinical Trials? Avoid Post-Marketing Dilemmas Clinicaltrials.gov Patient Package Insert Patient Mismanagement of Study Meds

Patient Education Update: Vol. 6 No.2 Why Refills... Not Office Visits... Should be your DTC Goal FDA Direct-to-Consumer Promotion: Public Meeting Guidelines for "Brief Summaries" DTC Effect on Consumer Behavior Incorporate Agencies into Early FDA Discussions of DTC Advertising

Patient Education Update: Vol. 4 No.6 Risk vs. Benefits: The Consumer Holds the Trump Card Did You Know? Patients Who Manage Side Effects Stay in Therapy Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 4 No.5 Does Your Labeling Present Information in the Right Order? Did You Know? Patients Forget 50% of Information Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 4 No.4 Does your Message Force Consumers to Make "Leaps"? Marketing Tip Prevent Refill Dropouts Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 4 No.3 Readability Is Only the First Part of the Equation Did You Know? Patients Compliance Can Cut Clinical Efficacy in Half Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 4 No.2 DTC Ads and the Credibility Gap Did You Know? First Prescriptions Never Filled Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 4 No. 1 The Consumer Will Be the Final Judge Did You Know? The Result is That… Consumer Health Information Corporation's Expertise in Patient Coummunications

Patient Education Update: Vol. 3 No.1 Why Are Refill Prescriptions More Important Than Initial Prescriptions to My Bottom Line? Why Isn't My Patient Education Program Working?

Patient Education Update: Vol. 2 No. 2 Is Your DTC Message Integrated With Your Patient Education Program? Who Would You Turn To For Advice? What Every Marketing Manager Should Ask Did You Know? Patient Noncompliance Takes A Big Bite Out of Every Corporation's Bottom Line Where Does the Consumer Look for Medical Advice?

Patient Education Update: Vol. 2 No. 1 Are You Letting Patients Play Russian Roulette With Your Product? What Every Marketing Manager Should Ask Did You Know? Are You Teaching Patients To Manage Side Effects? Trying To Get Your Drug On A Managed Care Formulary?

Patient Education Update: Vol. 1 No. 3 Do Consumers Know Your Product Is Not Just Another Commodity? What Every Marketing Manager Should Ask Did You Know? Give Your OTC's A Competitive Edge How Many Patients Don't Fill Prescriptions for Your Product?

Patient Education Update: Vol. 1 No. 2 Direct-to-Consumer Programs: Content Is Key to Increasing Sales Did You Know? Simple Words Can Be Confusing How Many People "Think" They Are Allergic to Your Drug?

Patient Education Update: Vol. 1 No. 1 97% of Patient Education Materials Don't Work…Do Yours? Your Materials Must Meet The Patient's Needs What Every Product Manager Should Ask Did You Know? One Program That Works