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Give
Your OTC's a Competitive Edge
Make sure your OTC products have
a competitive edge. Give consumers more information than your
competitors.
Consumers will be more likely
to self-medicate properlyand repurchase your productif
they receive user-friendly information beyond what fits on
the package label. For instance, the statement, "Do not
drink alcoholic beverages" is not enough. Consumers need to
know whyor they will ignore it.
With 15 years of experience in
developing successful patient education programs, Consumer
Health Information Corporation knows how you can increase
sales by turning consumers into powerful allies for your product.
More details are in our comments
to FDA on Proposed Labeling Requirements for OTC Human Drugs.
Call us for a complimentary copy.

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